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Weblogs Inc. Takes “Lincoln Logs” Approach to Trackbacks

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Marc Orchant discusses how Weblogs Inc. and Boing Boing are integrating trackbacks via Technorati, thereby avoiding link spam.

Weblogs Inc also plans to integrate other linkback services (like Feedster, Digg, Del.icio.us, etc.) in the future. The feature is called “linking blogs.” Well, I think “linking blogs” are to trackbacks what “Lincoln Logs” are to redwoods.

There are several disadvantages in this approach. The first is speed. Sometimes Technorati lags by hours if not days in digging up links. Trackbacks are instantaneous. The second is the “tap on the shoulder” impact. The beauty of a trackback is that you get to tell the other blogger you linked to them. Last but not least, this implementation is not user friendly. I need to click on a “Linking Blogs” link to find out if a post even has trackbacks. Often times you can see this right on a blogger’s home page.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Weblogs Inc. Takes “Lincoln Logs” Approach to Trackbacks
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