Weak Online Advertising
I’m always on the lookout for weak signals for the online advertising market, the driver for the consumer internet.
I wonder if Google’s market share vertical integration strategy will structurally impact the market. Some see this consolidation as a sign of strength, but it could be a longer term weakness. At the least, there is a short term driver for M&A for erstwhile competitors. The sponsorship segment of the market seems to be doing well and supporting the proliferation of micro-pubs and there is lots of room to innovate. As long as people keep buying.
He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.