Watch the New Yahoo Commercial

By: Chris Crum - September 28, 2009

Yahoo’s first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).

When Yahoo announced the campaign, it said it was asserting its place at the center of people’s online lives. The commercial somewhat reflects this, although for those unfamiliar with what Yahoo is trying to do exactly, they will likely see this as just another generic Yahoo commercial.

"Our vision is to be at the center of people’s online lives—to be at the place where their world meets the larger world,” said Elisa Steele, Yahoo executive vice president and CMO, speaking at the IAB MIXX Conference and Expo in New York City. "Our new branding will focus on people—the power and promise of ‘you.’"

Here’s the clip:

I have to say, It’s no Dokken vs. Chicken. But then again, what is?

What do you think about Yahoo’s new advertising campaign? Comment here.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • AAA

    Stupid Yahoo, these guys make me sad. You are a SEARCH company, idiots.

  • Ricardo Esteban

    What an awful commercial.

  • Guest

    Good Ad

  • CAD Drafting

    Yahoo is going to be mad, Oh ya this is not 1st time when do these type of things.