Washington Post Sending Readers To Technorati

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The newspaper joins its magazine partner Newsweek in placing links to bloggers commenting on stories appearing on the Post’s web site.

The online efforts of the newspaper and the magazine fall under the WashingtonPost.Newsweek Interactive umbrella. Newsweek recently began placing links to Technorati and blogs that discuss stories displayed on its web site. Now, the Post has started the same practice.

It looks like an easy way to add value to an article, by providing a connection to bloggers who may have an interesting viewpoint on a story. The content of blogs varies wildly, from disconnected rants to intelligent discourse, and stops at points on the way.

The Newsweek and Post deals join with an existing one Technorati has had with Salon.com. But the Salon placement offers a small one-line text link to Technorati’s search, while the other two have more prominent boxes containing the Technorati name and logo, links to blogs, and the number of blogs pointing to the article indicated.

Earlier this week, a few sites posted entries about the death of Technorati. The blog search engine doesn’t run at Google speeds to be certain, but the kind of placement Dave Sifry’s site has achieved now can’t be completely negative.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Washington Post Sending Readers To Technorati
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