Visits To Career Sites Jump In JuneBy: Mike Sachoff - July 28, 2009
More than 65 million Americans visited career sites in June, representing a 10-percent increase over the previous year, according to a new report from comScore.
CareerBuilder was the most popular site with 21.7 million unique visitors, followed by Yahoo HotJobs with 17.9 million visitors (up 23% over a year ago), and Monster with 14.5 million visitors (up 6%).
The next three sites in the ranking have each achieved significant growth in the past year, with Indeed growing 59 percent to 8 million visitors, Job.com sites up 46 percent to 7.4 million visitors, and SnagAJob up 48 percent to 4.7 million visitors.
Although CareerBuilder had the most unique visitors in June, its year-over year growth was down by one percent.
"Job and career-related resources continue to be one of the fastest-growing categories online, which is not surprising given the current state of the economy and the number of people seeking job opportunities and career advice," said Jeff Hackett, comScore senior vice president.
"The top three sites in the category – CareerBuilder, HotJobs and Monster – have maintained their leadership positions for several years now, but there are also a few upstarts in the industry making some noise. Certainly with millions of Americans reevaluating their careers right now there is opportunity for continued growth and innovation in this segment of the online marketplace."
comScore also analyzed the most searched occupations in June to understand which jobs are in high demand.
"Customer service" ranked as the most searched occupation with 273,000 searches, followed by "warehouse" (257,000 searches) and "sales" (217,000 searches).