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Tom Foremski is Wrong

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The news release is deadhere we go again.

The latest swing of the hammer comes from Silicon Valley Watcher’s Tom Foremski in his article Die! Press release! Die! Die! Die!. It has elicited more discussion on the tired topic and more Google Juice than an A-Lister’s link blog.

Strategic Public Relations disagrees. EVERYONE trying to nail this coffin shut and bury it is missing the point.

It’s the content, not the format, that’s the problem.

Change the format by adding tags or taking an entirely new approach and crap will still be shoveled into reporters’ email/voicemail/landmail inboxes. GUARANTEED. (Not to mention, tagged blocks of copy ensure content can be used out of context.)

This is why the Bad Pitch blog was created. We’re trying to help people out by showing them the right and wrong way to create and distribute this content.

If press releases are dead, someone should tell CBS. CBS issued a news release when they filed suit against Howard Stern. This news release was also used in a news storywhich is how I found it in the first place.

One thing we do agree with Foremski on is this quote: “Things cannot go along as they arebusiness as usual while mainstream media goes to hell in a hand basket.”

But blaming the current state of PR on the news release is like blaming Enron on faulty calculators.

Tom is on a panel tomorrow at the New Communications Forum. I hope he has better topics to discuss than this tired dog. It won’t hunt.

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.

Tom Foremski is Wrong
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