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Today’s Content Relevant to Tomorrow’s Real-Time Searches

Shareability Very Important

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We all know that social media is "where it’s at" these days. People are spending more and more of their time on social networking sites. Many are checking their Facebook pages and Twitter accounts before even checking their email (or even getting out of bed in some cases).

Real-time search, while still in its infancy (if not in utero), is on the rise, and people are searching for up-to-the-minute, what’s happening right-now results for many of their every day queries. Real-time search isn’t a replacement for Google, its a compliment. That’s why Google knows it needs to gravitate in its direction and offer as fresh of results as possible, particularly when relevant.

Google already has a "sorted by date" feature (under "recent results") in its list of search options that users can use to customize their search experience. The jury is still out on how frequently these search options are and will be used, but that option’s there, and chances are that it will get better at indexing fresh content. Chances are also that more and more people will realize that option is available. It hasn’t been around that long yet.

Google Search Options

People aren’t just searching on Google and the traditional search engines. They’re searching on social networks too. You know about Twitter’s real-time search, and Facebook recently rolled it out too. Facebook also acquired FriendFeed, which utilizes pretty much every other social network out there.

Facebook Search

I’ve already written about why social media is only going to become more important to search, but it’s not just about search. It’s about the way people obtain, absorb, and relay information. They’re doing it on Twitter. They’re doing it on Facebook. They’re doing it on MySpace, and they’re doing it on plenty of other networks (and believe it or not, they’re still doing it through email too).

These are the reasons your content should be as shareable as possible. If you want more people to see it, word of mouth is just as important as search. Social media is the word of mouth of the web.

Include buttons and icons that make your content easy to share on social networks. "Post to Facebook," "Retweet," "Digg," etc. are all buttons that can put your content a click away from going viral. Obviously the content has to be up to par for this to work.

Share

This can work in your favor on down the road as well as the present. Even if an article is a month or a year old, if it is still relevant, someone may happen across it and tweet it or share it some other way. This will not only place your content within the streams of that person’s followers/friends, but also on the radar of any related real-time searches taking place.

Real-time search isn’t just about what’s happening right now. It’s also about what people are talking about right now. It’s up to you to provide content that people will still be talking about later. Giving easy access to sharing features will only ease the way.

How important to you think real-time search is to the future of online marketing? Share your thoughts.

Today’s Content Relevant to Tomorrow’s Real-Time Searches
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  • http://www.maldivesdivetravel.com Maldives Scuba Diving

    I came to this post from my FB!

  • Chris Crum

    By the way, the more shareable your content is, the more expanded the conversation is likely to become. This means people will add to the discussion from many different angles, if the content is interesting enough.

  • http://www.maldivesdivetravel.com Maldives Scuba Diving

    I agree 100% that viral is the way to go…We always get huge hits when we post “crazy” stuff. People have a yearning for the crazy, wacky stuff!

  • http://www.neotericuk.co.uk/seo.php Seo London

    Yes in future real time search would be very important as by this you get the most fresh content if spammer are not around there then real time search can create magic.

  • http://officialsafetyandsecurity.com Official Safety and Security

    That’s why I add a new article to my safety and security web site forum every day. I like to have fresh content for visitors and search engines. Thanks, Chris.

  • http://www.ignitethebulb.com Turnkey Consulting

    True True True. Many not only want to be the first to know, but the first to share. Direct referrals definitely have the best conversion rates.
    Think about this: Searching is only as valuable as the access to the knowledge. Meaning–People stop search after they come into the “know” or when they find one that is.

    Anyone that doesn’t have the functionality of the features you described above can join our site and utilize them for free. Ignite the Bulb! Good Stuff

    Derrick Strode

    • http://www.lancashireroseblinds.co.uk Guest

      best type really, thats why its improtant to keep content fresh and up to date, in blogs, twitter, etc.

  • http://www.marketingloudly.com Marketing Loudly

    I cant imagine real time search will include all posts (?) Most of what gets posted on Twitter, for example, is nonsense. I can’t image diluting the search results with a bunch of crap… but where do you drawn the line?

  • http://www.siskiyouwebdesign.com Siskiyou Web Design

    In the Marketing plans for Small Businesses a Web presence is all to important. Building quality links back to your Website is important to positioning in the Search Engine Results, but that link to or from a Facebook could appear in the top 30 of the results where maybe your Website did not. Every avenue to appear in the Natural Search Results should be explored.

    • http://www.toysonwheelsvariety.com Toy Man

      I know there are a lot of people doing this. Is it actually bringing in more sales or just getting them cash for the ads they run?

  • http://spidermarket.wordpress.com/services Seattle SEO Services

    Conversation is the name of the game for real time search. But to think real time is the only way to go for searches is not. All depends on what the intent is, which is another article to talk about.

    Real time has its place in the search but may not be relevant to certain terms.

  • Helen Anne Petrie (1932 -2006)

    Artist’s existence confirmed
    2009-08-20
    ——————————————————————————-

    FOLLOWING last week

  • http://www.joblessgrads.co.cc Amy

    Great article! I just began my website, http://www.joblessgrads.co.cc, and found some very useful ideas from this article as well as from some of the comment posts.

    I have an articles section on my website and struggle with the task of archiving older, yet relevant articles while providing updated and current content for my both my new and returning visitors. I had played around with the “add this” code, including my own button with some of my articles, but obviously underestimated the benefits of keeping the content fresh and social media-friendly with these features. Especially if it helps you in the hard-to-attain Search Engine Rankings!

  • http://www.heldigselv.dk Ejvind

    It’s great for new people on the web that there will finally be interest in all the new things.

    Google used to have a “sandbox” for things to “mature” Those were the days.

    The downside is that this will eventually make everyone stressed – looking for or creating enormous amounts of “fresh” content all the time, because serach requires it for the message to be noticed.

    And of course this will lead to even more scraping and generated content, so that we can keep up with demands.

  • http://www.hobbyinspiration.com Arina

    As a hobby I started my website http://www.hobbyinspiration.com. An example of a NOT social networking site. Very old fashioned. I know it.
    That’s why this article is very important for me because it explains what I have to change in my website. I learn every day and I like to thank you for this interesting article.

  • http://www.homesolarpowersystems.org Home Solar Power Systems

    Yep, I do agree that Real-time search has to be incorporated by Google or any search engines. This can be achieved by working on having improvised creepers and crawlers in there Search algorithms. This again is acceptable until and unless the regular update of information is assured.

  • http://blog.moreover.com/ Zak

    I think “real-time” really is the next massive phase for the Web, as conversations happen around news, breaking and old, we want to be able to search and join in those relevant conversations today not wait until a traditional search engine has found and indexed them!

  • http://www.dotCOMReport.com DotCOMReport

    Fresh content is going to be the key, unless like you have said someone finds an older post/ article and retweets or shares it. I can see the advantages and the disadvantages of real time searches.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Nice article. I do agree that real-time search is extraordinary. People on the web enjoys the benefit

  • http://www.blueraydvdripper.net/ Blu-Ray DVD Ripper

    So people can easy to find things about theirselves. It’s so useful.