Tips For Organic Keyword Research And Selection

Keywords for organic SEO

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In the session "Organic Keyword Research and Selection" the panel offered strategies for developing keyword lists for organic search engine optimization.

Coverage of PubCon South Austin continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Seth Wilde, Search Engine Marketing Manager, uShip, talked about keyword research methods.

Internal Data:
List of products/services
Current organic search queries
Site search box

Third Party Tools
Competitive Intelligence (Hitwise, etc.)
Keyword Research Tools (keyword tracker)

Know how well the search phrases convert to real business
Things to look out for:
Use exact match
Keep your ad on the front page

Use 3-4 keywords per page, but make sure you have content to back up keyword selections. Group keywords that Google sees as similar.

Refine Results
Adjust for growth and competition and do regular keyword research.

Craig Paddock, Managing Partner, Boost Search Marketing
Craig Paddock
Managing Partner
Boost Search Marketing

Craig Paddock, Managing Partner, Boost Search Marketing, said to research with Compete.com and to use Hitwise if you are a larger company.

Defend your brand names/terms
Highest converting
Easiest to rank for

Let your customers decide what your key phrase is by referring to PPC data. Minimize impression for "broad" match terms.

"Your link quality must be similar to top-ranked sites," said Paddock.

Current Ranking:
If you are already getting traffic for a term you can still try and improve it. Take advantage of Google’s clustering.

"Keyphrase research is more than looking at keyphrase popularity," said Paddock.

Amanda Watlington, Ph.D., Searching for Profit, offered 10 rules for keyword research.

1.Keyword research is not a done and one process.
2. There are no "Swiss army knife" tools. (could be less, could be more? It just depends on your situation)
3. The tools are only as good as the analyst using them.
4. Boiling the ocean to get the "right keywords" is a waste of time.
5. Capture the head from the tail.
6. Content-centric keyword strategies are win-win solutions.
7. Segment/bin your keywords to sharpen your analysis.
8. Listen to your user feedback. Avidly mind your analytics. ("Listening drives. Your analytics are a gold mine of information.")
9. Take a forward-looking approach to all keyword analysis and research.
10. Build your own keyword list to study the engines

Always be watching for change.

Mark Jackson, President/CEO, VIZION Interactive, Inc., said the initial process for keyword research is brainstorming.

"Try to control CEO-itis. get involved with the marketing department in this process," said Jackson.

Competitive Analysis
Are you sure your site supports the keywords you want to target?
For example do you have content specific to that keyword phrase?

He uses iMarketingManager.com to see the top 10 sites for search phrase.

Know what you want and plan accordingly.  You have to look at competitive analysis and have a roadmap to follow.

WebProNews Reporter/Anchor Abby Johnson contributed to this report.

Tips For Organic Keyword Research And Selection
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  • http://hotbizsol.vox.com SEO India

    Though keyword research provides us with necessary information for right keyword selection, often most of us get too obsessed with keywords and fail to provide a readable copy. We need to avoid that and make the copy as natural as possible. And another thing is sometimes the keyword research tools return us key phrases, but words in a different order. for example ‘web hosting cheap’ maybe ‘cheap web hosting’. The former is difficult to use in a sentence. We need to be careful about that and not try to use the phrases exactly.

  • Guest

    It seems that is how uship facilitates how they get scammers on their site. uship used SEO to drive unsuspecting shippers to get scammed

  • http://www.w7b.org/keyword/keyword-analysis.html Keyword Research

    Yeah, I agree.
    Keyword Research or Keyword Analysis, you call it, is the most important part for starting a website. It comes well before buying a domain for your business.

    Thanks Mike for this article.

  • http://www.typemock.com/ unit testing

    A good keyword tool –


    CHecks your density

  • http://www.aloeverapower.dk Thomas Sandbjerg Ejsing

    Good information you bring here, a lot of people can learn of it.
    Best regards
    AloeVera Power I/S

  • http://www.vendorland.ca Canadian Business Listing

    Probably this is a good idea to start search right keywords iven before you design your web site. I agree with previous comment re. do search before you decide what domain name you’ll pick. Try use your keywords in domain name, metatags and text body. Don’t forget about keywords in titles on page.

    Each page should be optimized for different keywords and phrases. So make it unique on each page. Google doesn’t like repeated titles on web site.

  • Mutui

    Interesting post! Thank’s

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