Theories On Why iTunes Hasn’t Gone DRM Free

    October 16, 2008

Applelogo Months after Amazon, Rhapsody, Napster and a dozens other download stores have gone 100% DRM free, Apples iTunes still sells most of its tracks with its own proprietary DRM attached. Why?  There are three possible reasons:

  1. Antiapple THEY CAN’T –  Some labels hate Steve Jobs so much that they want to give competitors the DRM free edge.
  2. THEY DON’T HAVE TO – Sales at iTunes continue to grow.  Why make the switch?
  3. THEY DO WANT TO –  Jobs wants to control to keep the Appple iPod iPhone iTunes ecosystem as closed as possible as long as possible. After all, it helps sell stuff.

Whatever the reason, it would seem that Apple is doing a disservice to its customers; though rising sales would suggest that they are satisfied. Why do you think iTunes has not gone DRM-free?