The State of the Podosphere

    April 18, 2006

Feedburner says there are more than 1.6 million aggregate subscribers to FeedBurner-managed podcasts, and this number has more than doubled in the past six months.

In addition, the ratio of downloads to subscribers averages 2:1. This suggests a significant secondary market for podcast listenership beyond just the feed’s subscribers.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.