The Pandora Solution: Better, Not Popular, Search

    July 29, 2008
    WebProNews Staff

As the search engine world gets ready for its big-deal conference, Search Engine Strategies: San Jose in August, we tapped the deep intellect of Pandora CEO Tim Westergren for his thoughts on the future of search.

Fortunate attendees of this year’s SES San Jose starting August 18th have the usual opportunities to hear from some of the best known and insightful minds in the search industry. Among the usual substantial selection of content tracks will be the Orion Keynote Panel: Technical & Information Giants.

Our readers will recognize names like Matt Cutts, Robert Scoble, and one-time SES host Danny Sullivan from the list of panelists. But while they may already enjoy the intelligent music service Pandora on their computers and iPhones, the people behind Pandora may not be as familiar to regular WebProNews visitors.

We’ve remedied that courtesy of an email interview with Tim Westergren, on the topic of search. Here’s our exchange:

WPN: Since you’re participating in a panel on building technology, and search’s part in that, where do you see a need for something in search that has not been built yet?

Tim: I