The NewsMarket Plants Green Video

    June 1, 2007
    WebProNews Staff

Environmental issues have become such a focal point for news stories that the demand for related video has grown dramatically.

Multimedia provider The NewsMarket has added a new channel of video content for its clients.

Climate change and global warming have been regular buzzphrases in news stories. "Green practices have moved from simply being fashionable to becoming a business-critical issue," said Shoba Purushothaman, CEO and co-founder of The NewsMarket, as cited by Bulldog Reporter.

The company serves media outlets, who in turn grabbed over three hours of video for reporting purposes during the C40 Large Cities Climate Change Summit in New York in mid-May.

The NewsMarket’s Green offering comes just as the G8 Summit prepares to open next week in Heiligendamm, Germany. That event frequently draws interest from protestors and media as leaders from the world’s most powerful countries gather to discuss world events.

With so many media outlets and other sites adding video when they can to their offerings, The NewsMarket has an audience for its content. Many videos are available at no cost to news outlets when used as editorial content.

The NewsMarket concept makes sense when considering just how rapidly a writer on one side of the world can discuss an event on the opposite side. Having video available to augment a story offers a compelling way to support the writer’s position.