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The Wall Street Journal spotlights a whole new generation of news sites powered by RSS that track reading habits and use that data to make story suggestions based on what others like you have read.

I have been playing with one of these, Rojo, a lot in the past few weeks. It’s quite good. Rojo needs a mobile version and the ability to sync and it would be a killer RSS reader. These essential features for now are keeping me with Newsgator.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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