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Technorati Trying To Make A Comeback

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How long has it been since we’ve heard about Technorati? When did you last visit the erstwhile-preeminent blog tracking site? And even then, didn’t you get the sense they were going downhill? While that may just be what happens to every media (or blog) sweetheart, Technorati has seen a decline. Many have attributed this to a lack of features, innovation, relevancy of results, etc. 

But Technorati is fighting back. With Twitter. Launching today, Twittorati is Technorati’s latest effort to make us think they’re still relevant. The site aggregates the tweets of bloggers in the Technorati Top 100. (They don’t, however, explain why you’d want to do this. Too lazy to read their blogs?)

Twittorati integrates with both Twitter and Technorati, but there’s not a lot of crossover. For example, this pane of the right-most column of the site:

twrati3

I expected the Technorati tags there would segment the Tweets shown by the genre of the blog author—but the tags led straight to the Technorati tag page. (Technorati CEO Richard Jalichandra tells TechCrunch that the capability I wanted is in the works.)

While this might attract some attention for @Twittorati, ultimately I don’t think this is going to help Technorati regain its popularity or find the following it once had.

What do you think? Is Twittorati worth watching? Will it help bring Technorati back to the fore of social media?

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Technorati Trying To Make A Comeback
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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