Technorati Adds Authority, Subtracts Alexa

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Blogs have a new number, Technorati Authority, attached to their profiles on Technorati, and that change was followed by the removal of Alexa traffic charts.

Technorati Adds Authority, Subtracts Alexa
Technorati Adds Authority, Subtracts Alexa

Technorati looked a little different over the weekend, as bloggers discovered the familiar listings of blogs linking in, and number of links from blogs, have been replaced in favor of a shiny new metric.

Dorion Carroll wrote about this on Technorati’s blog. Blogs now rank in Technorati by the Authority figure, with higher numbers equaling greater ranking.

“Technorati Authority is the number of blogs linking to a website in the last six months,” Carroll wrote. “The higher the number, the more Technorati Authority the blog has.”

Based on the Technorati Top 100, Engadget, Boing Boing, Gizmodo, TechCrunch, and Huffington Post are the top five Authority-rated blogs. Boing Boing will have to change their profile, which currently reads, “It’s the most popular blog in the world, as ranked by Technorati.com.”

Authority isn’t the only change arriving on Technorati. Though Carroll did not mention it in his post, Amit Agarwal at Digital Inspiration noted the removal of the posts-per-day and the Alexa traffic graphs from blog profiles.

Alexa has been at the center of some blog controversy recently. Their lawsuit against Statsaholic.com, a blog dedicated to Alexa’s statistics, has been received negatively by many. Alexa’s removal from Technorati may be seen as a positive by bloggers opposed to Alexa’s suit.

Technorati Adds Authority, Subtracts Alexa
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  • Bob Smith

    The Technorati ranking system is completely bogus. Not a single myspace blog is ranked in their top 100 despite having more readers and comments among their top blogs.

    I think Technorati is one of the few dot com bubble dinosaurs company’s still limping around. Someday a not-for-profit should put together a legitimate ranking system that includes all the blogs.


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