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StumbleUpon Becomes Its Own Company Again

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First there were the acquisition rumors, then the acquisition. Then there were the sale rumors. Now, eBay has sold StumbleUpon—to the social discovery app (and its funders) itself.

In May 2007, eBay purchased StumbleUpon at $75 million, to much confusion in the blogosphere. At the time, eBay was taking a “wait and see” approach before integrating any of its holdings with the sharing and discovery toolbar. Just under two years later, with the help of well-known VCs, the service is returning to its roots as an independent start up, including bringing the founders, Garrett Camp and Geoff Smith, back.

Camp, who will take the CEO role, said in the release:

We are grateful to eBay for its guidance. However, we realized there were few long-term synergies between the two businesses. It is best for us to part ways and focus on our respective strengths

*forehead smack*

It took them two years to see that there were “few long-term synergies” between a way to navigate to web pages people like and an online auction service? What were the short-term synergies?

Wait, wait—don’t tell me. There were 75 million short-term synergies, huh?

If I had to bet, I’d say that the price was right at the time for a popular and well-hyped web service. But since then, the value has tumbled with the rest of the economy—and since their then-parent couldn’t figure out what to do with them anyway. Buying themselves out of the eBay stable still probably left StumbleUpon with a net gain.

Meanwhile, eBay continues to struggle with its direction with its VoIP service, Skype, and finding the long-term synergies there. Is the popular telephony service the next to leave eBay’s fold?

What do you think? Is StumbleUpon better off on its own? Why did eBay acquire them in the first place?

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StumbleUpon Becomes Its Own Company Again
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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer
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