Study Puts Blog Readers in Buckets

    April 26, 2006

A new survey of 36,000 blog readers conducted by BlogAds reveals there are different types of blog readers.

* Political types, according the the survey, read five blogs each day, although it’s not clear if this is by browsing or RSS. More than two-thirds of these readers are male.

* Meanwhile, the ladies are digging for dirt of a different kind. Seventy-seven percent of gossip blog readers are women, and over 49 percent are ages 22-30.

* Last but not least, there’s the mom blog crowd. This group is naturally 90 percent female and they read motherhood and parenting-related blogs.

The problem with surveys like this one is that the blogosphere has a lot of gray areas. There are some blogs that are about cats. There are others that are about world affairs. And there are even more that are about cats and world affairs on the same page. How do you classify which is which?

The same applies to readers. There are moms who are political types. It’s all very mushy. There are no hard edges in the blog world like there are in vertical media. A far more useful survey would be about where the lines blur among blog readers and bloggers themselves. For example, do bloggers and readers stick to one topic or many. There’s a lot of cross pollination here, making the blog world difficult to analyze the way we do traditional media.

Add to | DiggThis | Yahoo! My Web

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.