Soon You’ll Be Able to Subscribe to Google SERPs

Google Confirms RSS for Results

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Accoding to Matt McGee at Search Engine Land, Google will soon start offering RSS feeds for search results as an extension of Google Alerts. McGee writes:

The addition of RSS alerts was first picked up by Amit Agarwal, who found it mentioned in an October 1st Wall Street Journal article where author Katherine Boehret wrote, “In about a month, Google will begin delivering these alerts to users via feeds, as well as emails.”

In an email today, a Google spokesperson told us: “While I can’t be more specific about an ETA, I can confirm the launch.”

This could potentially be a useful feature for a variety of users from businesses looking to keep an eye on their respective niches’ SERPs, to people just interested in getting information on any given keyword topic delivered straight to their feed readers.

"Screen-scraping Google results was already easily possible but once live, RSS feeds should be a nice addition nevertheless, especially for all the tools out there which only work on RSS," says Philipp Lenssen at Google Blogoscoped.

Quite frankly, it seems a little odd to me that this isn’t already an option, and I’ve wondered in the past why it wasn’t. McGee even points out that Google is the only major search engine not to offer such a feature. That is odd in itself, since Google is so often the trendsetter, particularly when it comes to anything search related, not to mention the company’s vested interest in RSS feeds with it’s ownership of Feedburner.

Anyhow, the launch of this feature will be something to keep an eye out for. Of course in the meantime, you can always subscribe to Yahoo! or Microsoft searches.

Soon You’ll Be Able to Subscribe to Google SERPs
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  • http://www.fourthfloormarketing.com Jim Spinosa

    Looking forward to this, I feel that it will be a great tool for internet marketers.  I’d love to see how this pans out for a few keywords that I have been keeping an eye on.

    • http://www.keywebdata.com Chris Lang


      Click over to blogsearch under the terms you are following, that is way powerful to see what your competition is publishing and what terms they are targeting.

  • http://www.keywebdata.com Chris Lang

    Did you notice that there have been RSS feeds from Blogsearch for the last month, maybe longer? I have been using them for about a month now and there was no real Google press release on this.

    But think about this: What if Google added FriendConnect to a blog search result? This would be the beginning of social features in Google search.

    This could be easily done since each Blogsearch term now has it’s own RSS feed. Real cool posibilities here. If I am right just remember you heard it here first. If not, then I am a jackass, not the first time. LOL

    Either way, this has so many possibilities for marketing. Think about someone using the RSS feed from a Blogsearch term as a mashup and hard coding the a tag with out nofollow?

    This could pull lots of traffic or followed links in theory. Just a guess for now but it will be interesting to see how this plays out.


  • http://www.thickgeek.com Matt

    Would love to see how this will work because I use alerts right now for my targeted keywords and terms.

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