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Social Networking The VOX Way

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A new social network called VOX launched today, and before you can say, “Oh no. Not another MySpace.” Listen up first.

Six Apart, owner of Live Journal, Typepad, and MoveableType also own VOX and while they may offer some MySpace-like features (what social network service doesn’t?), they do have a unique approach to a couple of areas that’s bound to please users – their method of displaying advertising and their attention to privacy issues.

TechCrunch has more:

Vox includes extensive privacy controls, a tag cloud for blog posts and a beautiful WYSWIG composition page. Privacy levels are a big part of the company’s strategy…

One of the things that users are going to love about Vox is that the advertising is incredibly unobtrusive. The business model here looks really smart. There are large sidebar ads only on the admin pages, search results and a few others, it’s great. You can view profile pages and explore the site without looking at big ads! There are a few very small ads in public user pages and users are encouraged to post about their favorite books and movies.

It was also mentioned VOX conducted a beta test to foster their community (which boasts over 85,000 members) before they launched to the general public. VOX also issued a welcome post if you’d like to read more about their rationale for launching another social network service.

Chris Richardson
Staff Writer | WebProNews Blog

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Social Networking The VOX Way
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