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What’s £200 million between friends? Well, in this case, it’s the amount by which eMarketer believes it overestimated worldwide social networking ad spending in a not-too-distant year.
So much for the idea that 2011 would see £2.4 billion spent on ads; eMarketer now says only £2.2 billion will be contributed. "Social network sites are still trying to figure out what sort of advertising works," states Debra Aho Williamson, a senior analyst specializing in social networking. "Tapping into consumers’ conversations and spreading brand awareness virally has proven more challenging than companies originally thought."
Granted, given that so-called economic experts can’t even agree whether or not the U.S. is in a recession, a lot could happen during the next three years. eMarketer emphasized that social network ad spending still has a leg up on overall online ad spending, too.
This development doesn’t look encouraging, though, given that traffic to Facebook and MySpace fell between March and April. Then there’s the matter of the $100 million Facebook recently raised.
By the way, the amounts of £2.4 billion, £2.2 billion, and £200 million convert to about $4.7 billion, $4.3 billion, and $390 million, respectively, but we wouldn’t want to wager on what the exchange rate will look like down the road.
isn’t it 2.029 billion projected for 2011 accroding to the graph. That is approx 400 miilion difference not 200. Is that right?
What is killing the social ad business is the social ad
I hadn’t noticed that the numbers in eMarketer’s graph contradict its text report. Good catch. The text version, with the figures of
Can you predict how much online social networking advertising spending in Indonesia? will be much grow up?
amazing graphic for advertising spend budget..
When you type keyword Internet Marketing Indonesia at google trends, you will find the largest result coming from Indonesia.
Indonesia has large people, 200 million more by statistic.
Assume, internet user only 10% from the amount. Market compartment which there (be) still a lot of for the internet marketing, because amount of consumer internet will more and more to increase a lot of along with going forward of growth internet in indonesia.
The idea that 2011 would see