Social Bookmarking Sites Shape Focus

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[ Social Media]

There’s a great article over at WSJ.com called The Wizards of Buzz offering a compelling look at the world of social networking sites like Digg, Del.icio.us and Reddit.

These Web 2.0 sites can often spike the traffic to an otherwise unknown site overnight by drawing attention thousands or tens of thousands of visitors. They are communities unto themselves, spreading good word-of-mouth about the things they see and experience online.

Of course, with success comes problems. Payola 2.0 is taking place, with unscrupulous (some would argue) marketers paying some of the heavy influencers on these sites for positive reviews of the sites in question.

With any WSJ.com article, it’ll only be available for a short time, so if you’re interested, read up on The Wizard of Buzz now.


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About the Author

Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients’ sites through search engine optimization, e-mail marketing, business blogs and podcasts, and viral marketing.

Social Bookmarking Sites Shape Focus
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