SMX West: The Big Guys Look At Blended Search

More nontraditional stuff on the way

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Whether you’re looking up a pizza parlor’s address, a picture of J.F.K, or a video of Maria Sharapova’s dog, the big names in search want their main engines to help you out.  A session titled "The Blended Search Revolution" looked at how they’ll do this.

David Bailey, Google
David Bailey, Google
(Photo Credit: Picasa)

(Coverage of the SMX West Conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

David Bailey, Google’s senior staff engineer, confirmed that the search giant is on the same broad path as always, giving the traditional "organize the world’s information and make it universally accessible and useful" line.  One of his other statements was also a bit predictable: Google.com is supposed to remain the search box of first resort.

We found it comforting, however, that Google intends to keep things fast, simple, and relevant.  After recent murmurings about video ads, confirmation of those first two aspects may be especially important.

Looking forward, it appears that users will see more local business review snippets, more videos, more images (with explicit triggering on the long tail), grouped blogs, grouped books, more internationalization, and increasing diversity on the pages.

If not now, then in the future, Google’s universal search looks ready to live up to its name.

SMX West: The Big Guys Look At Blended Search
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  • Guest

    initially I would say this means less traffic to individual sites, but maybe the larger effect will be that people will go deeper than the first page for results as all of that other stuff clutters up the first page.

    what would be better is that they allowed for tuning the search by media type or content type. I might not want to see videos or local results 

  • Archlight

    Already the localization of google search is bothering ppl. For enyone in countries other than US. Google has been active in localizing the search and pumping up results within that geographic area. With the internet and internet shops being universal this is just plain silly.

    If you are looking for local stores all the countries I work in have much better local info anyway and way beond what is possible for google based on the old phone companies. This will not change as those searches are based on the yellow pages for that country.



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