SMX East: Handling CSS, Ajax, And SEO
Since most relevant recommendations are presented as and relate to standard English words, it’s not too hard to understand most of the SEO basics. But stuff relating to CSS and Ajax can get a little confusing, so a session at SMX East tried to focus on a few tips and tricks.
Nathan Buggia, Microsoft’s lead program manager of Live Search Webmaster Central, started things off by directing people to look at the Arbor Snowboards site. Although great for users, it’s much less so for search engines. Buggia recommends that folks learn about some better alternatives at janeandrobot.com ("search friendly design patterns for web development).
"Search engines are getting there," Verma noted. "We are not fully capable but we are making progress."
This brings us to Tony Adam, Yahoo’s SEO manager. He recommends being strategic in your Ajax implementations, and applying progressive enhancement to the task. Adam suggests working with standards or platform teams to build standard interactions, and looking at what Jeremy Keith has done.
One last, solid piece of advice from Adam: "Take care of things before it even starts."
WebProNews Video anchor Abby Johnson contributed to this report.