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Skittles Did Taste The Rainbow With Latest Marketing Campaign

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[ Social Media]

Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.

Hitwise reports a 1332% increase in web visitors on March 3rd.

Alexa–put the rotten tomatoes away–confirms this jump in traffic:

alexa-skittles

And Google Trends saw a spike in the number of people searching for “skittles.”

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Skittles Did Taste The Rainbow With Latest Marketing Campaign
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