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Size Matters To iPhone Marketing

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We’re certain our search marketing readers have already planned out how they plan to approach the iPhone. A couple of industry pros touched on the topic once the iPhone sales mania settled down a little.

If you are looking for iPhone love in your web analytics program, be sure to think small.

That’s the advice from Michael Jensen of SoloSEO. He has been poring over his analytics reports to see how to tell when an iPhone has stopped by for a virtual visit.

From initial Google Analytics data from my iPhone app, it looks like the only way to distinguish the iPhone from other Macs is through the screen resolution, which is 320 x 396. You would think there would be some further distinguishing, but not so far. I looked at the browsers, OS, hostnames, and network locations but could not distinguish the group of iPhone visitors through any of those.

Those arriving from their iPhone will expect a quality experience from the destination website. They aren’t going to wait around for hours like some people did to purchase an iPhone as soon as possible on its launch day.

Andrey Milyan at Search Marketing Standard sees the Safari browser on the iPhone as being the driver for greater mobile web usage by iPhone owners:

iPhone

Size Matters To iPhone Marketing
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  • http://www.iPhoneWebDev.com Christopher Allen

    I recommend against detecting the screen size, there are much better approaches to building iPhone apps.

    For instance, just adding a viewport of 720 can make a big difference over the iPhone’s default 980.

    Lately I’ve been enamored of the viewport

    • http://www.iPhoneWebDev.com Christopher Allen

      The blog software cut off the viewport tag that I am enamored of. It is [meta name=

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