Quantcast

Should we Kill the Term “White Paper”?

Get the WebProNews Newsletter:


[ Business]
Does using the words “white paper” create a negative picture in your mind?

Is the term overused?

Yesterday I had the great pleasure of teaching a teleclass with Bob Bly, an author of more than 70 books on writing and marketing.

One student asked the question, “Does it always make sense to call a white paper a white paper?

This is a very good and important question. It spawns a number of other questions.

Bob’s answer was, “I don’t like using the term white paper.”

So here are my questions to you:

  • When should you “not” use the term white paper?
  • Does the label white paper carry any negative baggage?
  • Are there positives that can be gained from describing a document as a white paper?

Please chime in. Your thoughts matter.

Comments

Should we Kill the Term “White Paper”?
Comments Off
About Michael Stelzner
Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics.

Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP. WebProNews Writer


Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom