Should we Kill the Term “White Paper”?

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Does using the words “white paper” create a negative picture in your mind?

Is the term overused?

Yesterday I had the great pleasure of teaching a teleclass with Bob Bly, an author of more than 70 books on writing and marketing.

One student asked the question, “Does it always make sense to call a white paper a white paper?

This is a very good and important question. It spawns a number of other questions.

Bob’s answer was, “I don’t like using the term white paper.”

So here are my questions to you:

  • When should you “not” use the term white paper?
  • Does the label white paper carry any negative baggage?
  • Are there positives that can be gained from describing a document as a white paper?

Please chime in. Your thoughts matter.


Should we Kill the Term “White Paper”?
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About Michael Stelzner
Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics.

Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP. WebProNews Writer
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