Should the Jack In The Box Blog?
Here’s the debate of the day at The Blogging Enterprise Conference. It came up during Shel Israel’s talk.
Personally, I don’t think Jack should blog. He should stay in the box. Blogs are for real people. Flash web sites are for characters. I stand by my earlier position on character blogging. What do you think?
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.