Should Google Offer Free Urchin Web Site Stats?
A couple days ago I was thinking about the data you can gather from web site stats programs. One thought led to another and before I knew it I was thinking about Google and Urchin web stats.
Urchin is a site stats software vendor that was acquired about a year or so ago by Google. When the acquisition was made it surprised a few industry analysts but I’m happy to say I wasn’t one of them, toot toot [that was the sound of my own horn you just heard]. The move seemed logical to me, Urchin has a good reputation in the website statistics software industry and wasn’t too large or too small, the size was just right. So Google didn’t have to cough up a ton of cash to get them and integrating Urchin into Google appeared to be a fairly painfree process.
The reason I wasn’t surprised by Google’s acquisition was because there is so much data a site analytics company gathers beyond just what keywords people are finding a site for in the search engines. There’s clicksream analysis, session analysis, data from other search engine spiders, and the list goes on… but the common thread in that list is data… data data data. Google loves data and that’s how they plan to dominate, with data!
But what of this, I mean who cares, what does this mean to me? So what if Google acquired a stats company and they have a ton of data now, I don’t care! Well, I’m thinking that at some point in the near future Google may offer a free version of Urchin.
What Makes You Say That?
What do you guys think? Do you think Google will offer a free version of Urchin, do you think AdSense eliminates the need for them to do that since they can double dip with AdSense? Do you think Barry’s post about Urchin dominating every AdWords competitor for web stats? I’d love to get your feedback on this one.
Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.