SES San Jose 2008

SES: San Jose

WebProNews is back in San Jose, Calif., to bring you the latest developments in search marketing from the Search Engine Strategies Conference. Over the next four days, Mike McDonald will continue our second-to-none video coverage, and the WebProNews writing staff will provide the textual healing you've known them for over five years of covering this event.

This year promises to be as good or better as the years before, with presentations by Google's own webspam fighter, Matt Cutts, and Microsoft's SVP of Search, Satya Nadella. You've heard of the cutting edge? It's in San Jose at the moment, and WebProNews provides a front row seat.

Recent Conference Articles: SES: Creating Your Corporate Narrative SES San Jose: Igniting Viral SES: Don't Disregard Vertical Search SES: Measuring Success in a 2.0 World SES San Jose Gets Fresh With Marketers SES: Industry Predictions From MSFT's Satya Nadella SES: Video Search Engine Optimization SES: State Of The Search Industry

Articles From Our Partners: SES San Jose Day Two Summary SES San Jose 08 - Satya Nadella Keynote SES San Jose - Google Dance Photos SES - Lee Siegal Keynote Pics SES San Jose 2008 - Where's Money For Search Going?

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WebProNews Videos:

	SES: Award-Winning Search Analytics During the 2008 SES Awards, Enquisite Search Analytics took home the award for Technology Platform Search Marketers Can't Live Without. Considering their award and all, I think it's a pretty safe bet to listen to their advice. Find out what Dan recommends in the WebProNews interview from SES San Jose. » Watch The Video		SES: The Mystery of Link Marketing It's no secret that Google frowns upon the buying and selling of links. Todd Malicoat of Stuntdubl.com tells WebProNews that even if Google approved of paid links, your problems wouldn't be solved in the mere process of purchasing links. You still need to market your links. Watch as Todd explains more, right here on WPN. » Watch The Video
	SES: Understanding the Long Tail Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve. For more on long tail marketing strategies, check out the WPN interview from SES San Jose. » Watch The Video		SES: Landing Page Effectiveness in a Poor Economy As a result of the poor economy, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. » Watch The Video
	SES: Get Recognized in News Searches With so many media companies, it can be difficult to get your news in the top search engine news searches. Dana Todd of Newsforce tells WebProNews how companies should create a long-term strategy instead of focusing on each press release or news item separately. Get more on this in the WPN interview with Dana Todd. » Watch The Video		SES: The Power of Thumbnails and Images According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Get more from Rebecca and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose. » Watch The Video
	Website Optimizer Activates Pruning, Modifies Reports, and More As you can tell by the title, Google's Website Optimizer department has been busy. Tom Leung gives WebProNews the scoop on all their new features including experiment pruning, report enhancements, offline validation, and new YouTube videos that explain each update. For more on this, check out the WPN video from SES San Jose. » Watch The Video		SES: The Blessing and Curse of Conversions As Sage Lewis of SageRock.com tells WebProNews, conversions can be a blessing and a curse since everything online is trackable. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. » Watch The Video
	SES: Let Mobile Search Work for You The .mobi infatuation is losing its case, according to Cindy Krum of Blue Moon Works. She suggests moving all your mobile content to one site in order to better leverage your rankings and your .com history for mobile search. For more from Cindy Krum, tune in to the WPN interview from SES San Jose. » Watch The Video		SES: Catching Up with Vanessa Fox Vanessa Fox has been credited and recognized for creating Google's Webmaster Central, but that's only the beginning. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. Get caught up on Vanessa in the WPN video from SES San Jose. » Watch The Video
	SES: Obtain High Performance Keywords How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Find out more about keywords in the WebProNews video from SES San Jose. » Watch The Video		SES: The Magic of Storytelling Marketing To begin a storytelling marketing campaign, Larry Lawfer of YourStorys.com says you must have exciting, interesting content that informs, engages, and creates a community. Find out more about storytelling marketing from Larry Lawfer in the WPN video from SES San Jose. » Watch The Video
	SES: Prevent Click Fraud No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. Erin says you should always examine sudden spikes in traffic and any unusual occurrences. » Watch The Video		SES: Latest Trends in Advertising and Paid Search Universal search can be partially credited for Google's ownership of 70 percent of all searches, but it has also created additional challenges for advertisers. Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. » Watch The Video
	SES: Focus On Call To Action After going to all the trouble of getting users to your site, you don't want your landing page to turn them away. According to Tim Ash of SiteTuners, clutter is the most common problem with landing pages. Learn how to fix this problem in the WebProNews video from SES San Jose. » Watch The Video		SES: Content And Metadata Are Key In Video Success Although Video SEO is not completely new, it is still tricky. Matthew Scheybeler of Blinkx talks to WebProNews and gives a few helpful tips. According to Matthew, the most important factors for video SEO are good content and metadata. Find out more in the WebProNews interview with Matthew Scheybeler at SES San Jose. » Watch The Video
	SES: Live Search On Crawlability And Backlinks MSN Live Search Webmaster Center recently released 2 reports relating to changes in their tools section. These updates launched the Crawl Issues tool and brought back the much anticipated backlinks tool. » Watch The Video		SES: Get on Top of Video Distribution After listening to a spirited musical intro from none other than Greg Jarboe of SEO-PR, WebProNews got him to tell his secret to video distribution. Greg explains how you must distribute your optimized videos to sites like YouTube, Yahoo Video, and others in order to succeed in video. » Watch The Video
	SES: Dealing With Bounce Rates, HIPPOs And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. » Watch The Video		SES: Fine-Tune Your Long Tail Marketing Strategy How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. » Watch The Video
	SES: Staying Focused On Search Social marketing and all sorts of other things can be useful, but in this interview with Mike McDonald, Search Engine Land's Danny Sullivan talks about getting back to the search marketing basics. » Watch The Video		SES: Improving Conversion Rates Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates. » Watch The Video
	SES: Being Careful With Blogs Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit's Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald. » Watch The Video		SES: Fixing 404 Pages With Matt Cutts As Matt Cutts says, "404 pages typically suck." Luckily, Google's got a new 404 widget and Cutts discusses it in this interview with Mike McDonald. » Watch The Video
	SES: Thumbnails, Thumbnails, Thumbnails! Optimizing video content isn't really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. » Watch The Video		SES: Tapping Twitter As A Marketing Tool Learn why Twitter is a "really, really interesting tool" in this clip featuring Mike McDonald and Michael Gray, the president of Atlas Web Service. Some good tie-ins and standard-setters are named, as well. » Watch The Video
	Video SEO, Activate! It's not enough to make a video, upload it to your site and wait for search engines to find it. Video and image search engine Pixsy's Chase Norlin explains how producers can take a more active role in getting their video content to climb up the search results. » Watch The Video		SES San Jose: Michael Gray On Inbound Links Want to hear how webmasters can develop their inbound links - while simultaneously staying on Google's good side? » Watch The Video
	SES San Jose: Sean Walsh On The State OF Search In this video Mike McDonald of WebProNews talks to Sean Walsh, VP Online Marketing for LuxuryLink.com, about the state of search and how the slowing economy is affecting paid search and online marketing. » Watch The Video		SES San Jose: Kevin Ryan WebProNews spoke with Kevin Ryan at SES San Jose 2008! » Watch The Video