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SEO Evil? Not To Vanessa Fox

Search optimization received demonization, justification

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Erstwhile Google Webmaster Central product manager Vanessa Fox reached back six months to discuss a perception about her famed former employer and search optimization.

These days we usually find Vanessa Fox posting at Search Engine Land or causing trouble for Rand Fishkin. She stepped back in time a little to address a chat-worthy post by Alex Bosworth, and his complaints about Google and SEO.

“I do think it

SEO Evil? Not To Vanessa Fox
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  • http://www.posicionarsitio.es H

    Hey David,

    As usual I agree with you, and that is why, as a general rule I never write. Or used not to write. (The other reason is that my english is very bad, I am spanish and I am writing from Madrid). But I have my own theory about these matters, and I would like to share it.

    At least in Spanish, there is a 100 % confusion about two words: position and positioning. About 10 years ago, nobody doubted about the marketing meaning of both. But right now, positioning seams to have 100 % change its meaning in Marketing. Let’s see. 10 years ago, if you spoke about positioning, you were talking about "the place a company, a brand, a product or a service situates in the customers mind in relationship with their competitors". Right now, positioning is almost 100 % related to SEO (at least in Spain) and that is wrong!. Let’s speak clear: we must say "position in Google", f,i. but not "positioning in Google". It means different things.

    Perhaps you could think I am old fashion, but what is clear (at least in spanish) that the same word cannot mean two so different things in marketing

    Héctor

  • http://seowebdesignfirm.com/local-ppc-campaigns Local PPC Company

    That is crazy.. he can always send some traffic my way.. Ungratefull is what I would call it.

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