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Senate Prepares Grill For Google

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Google’s proposed purchase of DoubleClick has drawn the scrutiny of privacy advocates, the Federal Trade Commission, and now a Senate Judiciary subcommittee.

Senate Prepares Grill For Google
Senate Prepares Grill For Google

Google will find out if the $580,000 spent on lobbying this year, and the addition of in-house lobbyists to complement the firms they employ in Washington, will have yielded a good return on investment.

The Washington Wire blog at the Wall Street Journal said Google will face the Senate Judiciary Subcommittee on Antitrust, Competition Policy and Consumer Rights on September 27th for a 2 pm examination of the merger.

Washington Wire blogger John R. Wilke expects Microsoft and Yahoo to have participants in attendance to challenge Google’s attendees over the transaction. Microsoft in particular has stridently objected to a deal that could create an online ad monopoly, in their view.

Scott Cleland of Precursor is expected to attend, and present the case for blocking the merger on antitrust grounds. Thomas Lenard, acting president of The Progress & Freedom Foundation, will appear in support of Google’s proposal.

We noticed Google has a little something going on with DoubleClick already, related to their debut of Gadget Ads. One of the help questions related to the new product noted that Gadget Ads will run on DoubleClick’s DART network as well as sites participating in Google AdSense.

A Google spokesperson contacted for additional details about Gadget Ads could not comment further on DoubleClick’s role in participating with the new service.

We’re betting the Senate Judiciary Subcommittee won’t appreciate ‘no’ for an answer next week.

Senate Prepares Grill For Google


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  • http://www.lawmall.com/google Carl E. Person

    Here is some useful information concerning the Google Doubleclick/monopolization problem being investigated today by the Senate Judiciary Subcommittee – Antitrust.

    I’m the only advertiser suing Google (AdWords) for monopolization of the online search advertising market (and the market for monetizing Community Search Websites), and tried belatedly to become a witness at the hearing being held today 9/27/07 before the Senate Judiciary Committee’s subcommittee on antitrust competition. Anyone interested in understanding how Google is monopolizing these markets (and acquired its monopoly through a series of about 70 acquisitions) should read my 2nd Amended Complaint (now on appeal in the 9th Circuit), at www.lawmall.com/google/GO_2AmCompF.doc
    The Google monopoly is the most dangerous monopoly ever conceived, because it is a monopoly on accessing the world’s accessable information, which cuts across all activities, and is sufficient to take down monopolists (such as Microsoft), governments (because it stops candidates such as myself from competing for office, which is part of my complaint against Google – Google increased my per-click price from 1 cent to 50 cents in one day, and prohibited me from making my run for NYS Attorney General during the 2006 election), while continuing to charge ebay (a monopolist) 1/2 cent per click to the same eyeballs. My suit seeks an order requiring Google to make its website traffic monetization system open to all website owners on a non-disciminatory basis.

    What Google is doing is charging monopolistic prices to advertisers (such as myself) trying to building website traffic, but once the traffic is acquired through this monopolized pricing system, Google denies everyone but favored interests (such as YouTube, MySpace and AOL) the opportunity to monetize their own website traffic using Google’s monopoly (with huge profitability) in monetization of website traffic. Google is using its huge profits to purchase websites to monetize and denying the opportunity for competing website owners to monetize their own websites at the same high rate. See my website on this lawsuit at www.lawmall.com/google.
    I hope the Senate Subcommittee can deal with these problems, which start with Google’s monopoly of search advertising, and continue with monopolization of monetization of website traffic.
    For those of you who think that Google’s AdSense provides a way for website owners to monetize their websites, you are wrong. AdSense provides only a small fraction of the revenue that AdWords provides, and is an effort by Google to pretend they are letting website owners monetize their website traffic with Google’s system. The big money is with AdWords and its search advertising, not AdSense with its display orientation and estimated revenues (for the website owner) about 1/10th to 1/25th the AdWords revenues being derived by Google.
    Carl E. Person
    Antitrust Attorney and Plaintiff against Google
    212-307-4444

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