Search Market Was A Big Spender In 2007

    March 17, 2008

SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.

Here are key findings from SEMPO’s State of the Market Survey:

– The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007

– North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago.

– Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct mail and other marketing programs.

– Paid placement captures 87.4% of 2007 spending; organic SEO, 10.5%; paid inclusion, .07%, and technology investment, 1.4%.

– Google AdWords remains the most popular search advertising program, but both Google and Yahoo sponsored search spending has decreased from a year ago.

Google, Yahoo Most Popular Search Media Companies

SEM Is Poaching Budget From Both Online and Off-line Marketing Programs North American SEM Expenditures to Reach $25.2B in 2011