Search Engine Optimization Vs Search Engine Submission

    May 11, 2004

Search engine optimization and search engine submission have been a vital part of doing business online for several years now, but they are still shrouded in myth and confusion. It’s our goal here at to clear the fog and help you get higher rankings, more traffic and better sales figures for your online company.

One area suffering from rampant misinformation is how often you should submit your site to a search engine in order to get results.

Blitzing the Search Engines!

Many webmasters and eBusiness owners set up a regular schedule of repeated submissions and are baffled when, after six months or more, they learn that their site was actually indexed but their rankings and traffic remain stagnant.

Myth: Submitting your site every month will help get you listed and lead to higher rankings.

Fact: Repeated submission is not the answer. How you optimize your site is the true secret to success!

Clients who request a free search engine optimization analysis from eTrafficJams are often surprised when we tell them that some search engines, such as Google, don’t require submission at all their spiders will find your site all by themselves.

Google advises, “We do not require submission nor do we penalize sites for over-submission. You are free to submit as often as you wish. However, given the nature of our inclusion process, your time is better spent improving the content and links of your site.” In other words, optimize your site properly and the engines will rank you well.

What grabs the robots’ attention and gives your online business a competitive edge over the 500,000 or so other web pages competing for the top ten spots is smart optimization.

What is smart optimization?

It’s a process that involves many interrelated steps, from determining the best keywords and adding them in sufficient amounts in the right places, to soliciting incoming links to your site.

Michael Pedone is the President / CEO of, a search engine optimization and website marketing company <> located in Clearwater, Florida that specializes in getting targeted, eager-to-buy traffic to your site. You can catch him blogging at: <>.