Rumor: Google Working On New News Delivery Service

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Sharon Waxman formerly of the New York Times and the Washington Post, and now writing for the Wrap says that she went to a party at Arianna Huffington’s mansion and spoke with Google CEO Eric Schmidt. Far from the idle chit chat about the weather, she claims that Schmidt told her about Google’s plan to roll out a system in six months that would bring "high-quality news content" to users without them actually looking for it.

"Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google’s page," explains Waxman. "The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they’re looking for it."

Eric Schmidt

According to Waxman, Schmidt said the first two news organizations to be featured in this system have been predetermined to be the New York Times and the Washington Post.

Unfortunately, we have to take this whole thing with a grain of salt, and question the legitimacy of the information. VentureBeat says "a source close to Google" is doing so.

"On one hand, we have Waxman, a reputable author and former correspondent for both the Washington Post and the New York Times, saying that Schmidt was concrete in his explanation of the new system, which seems very consistent with expressed goals," says VB’s Camille Ricketts. "…On the other hand, we have Google, a company that is usually tight as a drum when it comes to pre-announcements about products."

Ricketts also points out that Schmidt himself has historically been tight-lipped about forthcoming Google features. Waxman does get pretty specific though, and she has a reputation of credibility, so we certainly don’t want to dismiss her article as false just yet. We’re just going to have to take a wait and see approach.

Rumor: Google Working On New News Delivery Service
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  • http://wefight4you.com Upland Family Law Attorney

    Since the story of Bolder’s newspaper shutting down, I’ve noticed more papers are making the move online. Google is in a real good position right now to push the content for the newspapers and grab additional revenue for some type of pay for newspaper placement model.

  • http://www.realeflix.com Real Estate Video

    This definitely sounds like something I would be interested in. Sounds like its one step better than Google Alerts, although I am assuming you will also need a Google Account to use this. If they are able to get the New York Times and Washington Post on board with this new project, I am sure many more will follow in the no-too-distant future. Either way, I look forward to checking this out when it becomes available.

  • http://www.firmalatter.dk/latterkurser-og-workshops/latterkursus.htm Ejvind

    I would love to have some more good news. If Google want to provide that, I will do everything to spread the word.

    There is so much bad news out there, so a new type of media with a positive focus would be more than welcome.

    In my experience more and more people are running away from the traditionel media, simply because they alway present the worst possible news.

    • Guest

      that would be assuming that google’s algo’s can tell the difference between bad news and good news. That is quite challenging, let me show you an example.

      I use google adsense on one of my sites, one day we had a headline that had something to do with unjust death row convictions. The site covers social justice, green issues, corp social responsibility and things like jobs and events for those subjects … next thing I know I look at the site later that day and every ad on the front page has to do with getting a trial lawyer for felony convictions…

      Google has changed its cookie tracking technology to run cross sites, so now everyone visiting my site and say a car review site will get news having to do with say “green cars” but I doubt that would stop them from showing you news for an article about how a man in a ” car” drove it into a crowd of people at a “green” event. (I know gruesome but it is an example).

      However I think in general this would be a very good thing to have this level of personalization. My hope would be that they would open up this capability to online media sites and let us use the technology to parse the news we present and personalize it for our readers based on previous interaction. It would also be great if they allowed us to use the content as well from news writers and turn into a mega associated press so to speak. there are some services out there like that today that are driven with an ad revenue split model, but none of them can offer the personalization that google can.

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