Rolls-Royce: Record Sales in 2012
While most of us are working toward climbing out of a years-long recession or struggling with unemployment, there are still a select few that are able to spend hundreds of thousands of dollars on a very nice car.
Rolls-Royce Motor Cars today announced its third consecutive year of record sales. The company sold 3,575 cars last year, the most in its 108-year history. Rolls-Royce claims that it sells more cars in the “ultra luxury market” of cars costing over €200,000 than any other manufacturer.
“My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result,” said Torsten Muller-Otvos , Chief Executive Officer, Rolls-Royce Motor Cars. “We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.”
Rolls-Royce sells vehicles in over 40 countries around the world. In 2012, the U.S. overtook China as the largest regional buyer of Rolls-Royce cars. However, other regions such as the Middle East and Europe saw large sales growth in 2012 as well. Saudi Arabia’s sales in particular were up 63%. The company also opened 30 new or refurbished dealerships, which it now has over 100 of around the world.