Rolling the Blogger Relations Dice

    September 5, 2006

How do you get bloggers to write about your product? asks Dave Taylor.

He answers the question in a well-written post in which he describes his own experience as a blogger pitched by the maker of a product.

I like Dave’s conclusions:

[] If you are a public relations person or vendor considering how to approach bloggers for product reviews or other visibility, you’d do well to consider how this scenario worked out with Sumo and ask yourself whether a candid, fully disclosed review (that is, “Sumo just sent me this bean bag free, but I don’t like it”) is something you desire, or whether you or your client needs more control over the outcome?

[] Ultimately, it boils down to this question: If you seek visibility online, are you going to require positive reviews from bloggers, or are you truly capable of rolling those proverbial dice and sending out your product to either be evaluated, good or bad, or simply ignored or even immediately resold online?

If you can’t answer that, you’re not ready to seek visibility in the blogosphere.

Add Dave’s case study to your list of blogger relations resources.


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Neville Hobson is the author of the popular blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: