RockYou Widget Builder Gets $35M In Funding

It seems investors have been reading the National Retail Organization’s suggestion that 55% of e-tailers want to focus more of their marketing dollars on widgets.

After recently banking $50 million on widget maker Slide, VCs are back, this time investing $35 million in rival RockYou.

The $35 million likely brings RockYou’s valuation under fellow widget maker Slide’s, which was $550 million in its last $50 million round from two private equity funds. It’s also less than a reported $50-$70 million on a $400 million valuation that RockYou was supposedly seeking. An insider spun this difference in valuation with Slide as a positive thing, though, telling us it would make RockYou a more digestible acquisition target.

$550 million valuation for a widget builder? With widgets still somewhat unproven as a marketing channel, could this be a bubble? Have you had success marketing with widgets? Leave a comment. Thanks!

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