Robert Scoble the Ultimate Connector

    August 31, 2006

Poor Robert Scoble, he’s a little concerned he may have lost his Scoblizing powers. Here’s what he said at his blog…

Anand M., in India, asks “has Scoble lost his blog power?” (I linked to him and he didn’t get many visits). My read? If I ever did have blog power, it’s gone now. Digg and TechMeme have all the power now.

Don’t worry Robert, you’ve transcended to a higher place. Sure your blog is still a huge traffic generator to any site you happen to link to – any site, like this one for example (hint, hint) – but you’ve become a “connector” in true Gladwell “Tipping Point” style.

Need an example? You were the first person to tell the world about Google sending us some aspirin. I’ll be honest, the amount of actually direct traffic, was less than I expected. But, your post connected with hundreds of other bloggers, who then ended up adding the story to Digg. Five thousand Diggs and more than 35,000 visitors later, the full Scoble-juice was felt.

So don’t be disheartened Robert. Being Scobled still has plenty of value!


Bookmark WebProNews:

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at