Report: Online Retailers Moving In Right Direction

Amazon making especially good progress

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The news may be a little hard to believe today – the Dow has closed down about 221 points – but a fresh report from Compete says that online retailers aren’t having such a bad holiday season.  In fact, thanks to a charge led by Amazon, the latest unique visitor stats are pulling ahead of the levels set in 2007.

Stephen DiMarco explains that he started his evaluation with "a group of ten retailers that Compete monitors as a harbinger for the rest of the retail industry."  Then he set the comparison’s start date to the first of November.

Amazon Online Retail Sites

The significant gap between the Compete graph’s red and blue lines tells the rest of the story.  Only at a couple of points does the 2007 data set top the one from 2008, and as we head into the last leg of the race, the 2008 set’s lead is growing.

Different data suggests that Amazon, in particular, is doing well, with its level of success increasing over time.  DiMarco confirms, "[T]he daily spread is increasing – meaning that Amazon’s performance is actually accelerating compared to the same period last year."

All that remains is for the unique visitors to turn into cash-in-hand customers, then, and perhaps online retailers can not get hit too hard by the recession.

Report: Online Retailers Moving In Right Direction
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  • http://www.doggybehave.com/Puppy-Love.php Sam Nichols

    Eventually offline will be replaced by online retail store, people find it easier to shop online because you can buy thing when ever u want, you view a whole lot of items with out hurrying to different stores, and its cheaper, delivers to your door.

  • http://www.loveisland.ro marius

    Online will replace offline in around 5 years time, its alittle easier for everyone to buy something online

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