Ray Liotta filed a lawsuit Wednesday against skin care company Nerium International for using his likeness in fake advertisements.
Nerium has reportedly been marketing a skin care product called "Nerium AD" using Liotta's name and photographs to demonstrate "before and after" results of Liotta's use of the product since October 2013.
According to the federal complaint filed by The Hecker Law Group in Los Angeles, on Liotta's behalf, the 59-year-old actor never granted permission to Nerium to use his name or likeness to endorse the product.
According to the Nerium company website, the product is an "age-defying treatment" and is proven to "dramatically reduce the appearance of fine lines and wrinkles, uneven skin texture, enlarged pores, and aging skin."
The lawsuit cites legal violations of Liotta’s publicity and privacy rights under California law and false endorsement and unfair competition under federal law.
“I’ve never even heard of Nerium, let alone used their products,” said Liotta.
“They can deal with these doctored photos in court,” he added.
Shahs of Sunset star Mike Shouhed is apparently also listed in the law suit as an investor of the company, according to E!
Liotta is seeking compensatory and punitive damages and an injunction against Nerium.