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PubSub Testing Blog Waters With New Ranking System

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PubSub.com released LinkRanks yesterday, calling it the “Blogosphere’s most comprehensive tool for tracking the popularity and influence of blogs and websites,” along with a list of its top 1000 most influential sites with web feeds.

Monitoring 16 million daily web feeds, the LinkRanks system scores those links based on the link source, the age of the link, and the number of links created to that site, and bases the final rank on average scores over the previous month.

“Unlike other ranking systems, PubSub LinkRanks does more than just show you which sites are influential today, we also show which sites have had influence over the last 15 and 30 days. This multi-period ranking approach is something quite new and we’re very pleased with the insight it provides,” said Bob Wyman, CTO and co-founder of PubSub Concepts, Inc.

Bloggers are given a key to the blog city with the ability to access “virtually all” of the raw data, provided as Atom feeds, XML-based elements, and in tabular and graphical format, that PubSub collects to create its rankings. Sites are given a numeric order as well as a percentile score, i.e., “Top 1%.”

Wyman hopes the continual updating process creates a fresh and accurate view of the current Blogosphere.

“In the exceptionally dynamic world of blogging, it doesn’t make sense to have rankings that are only updated weekly, monthly, or yearly,” said Wyman. “Bloggers want to know who has the popular voice right now – not last month. This is why we’ve decided to provide fresh daily, 15-day, and 30-day LinkRanks.”

The information may be especially useful to advertisers and sponsors looking for popular, highly targeted blogs. In the future, PubSub plans to divide blogs by category, like the recently launched “Fashionable Blogs,” cataloguing the buzz among fashion bloggers.

“PubSub LinkRanks is an essential tool for people looking for an accurate way to measure how well their messages are propagating over time, or for companies looking to keep a pulse on their standing in the market,” added Wyman.

To illustrate the new system, the company also published the LinkRanks 1000 yesterday, listing the most consistently influential sites that publish feeds, based on LinkRank scores over the past 30 days.

PubSub Testing Blog Waters With New Ranking System
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