Presidential Candidates and Analytics

    March 13, 2007

I thought it would be interesting to look at all of the top presidential candidates and see what they are using for analytics for their site. I visited each site, viewed source, and looked for Javascript code or any other trace of analytics code I could find.

Hillary Clinton uses Google Analytics

John Edwards uses Google Analytics

Barack Obama uses Google Analytics

Rudy Giuliani uses Google Analytics

Mitt Romney uses Omniture

John McCain uses either Revenue Science (if they have some analytics system built-in) or it is a server-based (non-Javascript) analytics solution.

We use Google Analytics for SoloSEO but I have heard Omniture is a great solution too. Setting up with Omniture takes a little bit of work because you need to put in variables for each page (like page name), but other than that it is pretty easy and has lots of features.

I would suggest the candidates use Crazy Egg and track where people are clicking around on the site. We’ve discovered a lot of interesting behavior on our site, I can only imagine having that much more traffic and learning what you can do to maximize it.