PR Blogger Jeremy Pepper Comments On Micro Persuasion Plan

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Well known Arizona PR blogger Jeremy Pepper had some interesting musings on Steve Rubel’s announcement today.

Here are some of Jeremy Pepper’s comments

“Congratulations to Steve Rubel with his launch of the Micro Persuasion service at CooperKatz.

But, whenever agencies launch specialized practices – beyond the natural ones, like healthcare – it makes me wonder “shouldn’t these practices be part of the overall public relations campaign to begin with?

…While Steve has done a great job branding himself, – I did ask him if MP was going to become a division of CooperKatz a couple month’s ago – does PR need to divide and marginalize every practice and group?

…Everyone in the PR Weblog community seems to have been writing that blogs/online should at least be explored as a possible tactic to add to the mix for any campaign. If it suits the campaign, use it – offer it. But, do we need to have a separate division?”

I will be interested in Steve’s response…

Rich Ord is the CEO of iEntry, Inc. which publishes over 200 websites and email newsletters.

Rich also publishes his blog WebProBlog which focuses on internet business and marketing trends.

PR Blogger Jeremy Pepper Comments On Micro Persuasion Plan
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