Podcasting Is Disruptive For Radio Advertising

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Fast Company: Podcasting is the newest disruptive technology threatening traditional radio — and making the satellite guys nervous, too.

Intro to a well-written short piece in Fast Company on the threat podcasting presents to radio, which also says:

Podcasting has the makings of an audio version of the blog phenomenon, allowing any bum with a microphone and a PC to become a shock jock.

Great description. Shel and I are a coupla bums with a two microphones and PCs!

Here’s the alarm bell for radio:

[...] And how’s this for disruptive potential? TiVo-like editing technology on MP3 players could render radio advertising meaningless. Wireless communications could update programming without a computer download.

Referenced link: Blog Meets Pod

Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.

Neville is currentlly the VP of New Marketing at Crayon. Visit Neville Hobson’s blog: NevilleHobson.com.

Podcasting Is Disruptive For Radio Advertising
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