Pizza Hut Aims to Feed Hungry Through Twitter
Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.
The popular pizza chain announced today that it has kicked off a campaign to donate 4 meals to World Hunger Relief for every Twitter user who re-tweets the link to the Pizza Hut World Hunger Foundation donation page.
"Global hunger has reached epic proportions this year – reaching more than 1 billion hungry people around the world," said Pizza Hut President Scott Bergren. "At Pizza Hut, our goal is to get the word out about what can be done to help feed the hungry. We’re asking our customers to help us spread the word through a simple tweet, and in exchange we will provide meals for World Hunger Relief."
According to Pizza Hut, all you have to do to help is post a tweet on Twitter that includes a link to http://ow.ly/qWn8, and the hashtag #pizzahut, and they will donate four meals to the hungry. The donation period ends on October 31. Donations will be made for the first 25,000 tweets, which will mean 100,000 meals.
Pizza Hut says the funds raised will go directly to the areas of greatest need, feeding poor school children in the developing world and helping villages become self-sustainable. Employees of Pizza Hut and other Yum! Brands restaurants will be working at hunger relief agencies, food banks, soup kitchens, and launching fundraisers.