Paper Direct Mail is Not Dead

    March 13, 2005

Jim Logan tells us why Paper Direct Mail is Not Dead. Jim and I talked a few weeks ago …

… and he shared some remarkable stories about how his firm has leveraged direct mail to generate leads for his clients that have a complex sale.

Also, I wrote on direct mail not long ago, Lead Generation Via Direct Marketing is Coming Back

Link: JSLogan – Paper Direct Mail is Not Dead.

Brian Carroll is the CEO of InTouch Inc. InTouch is a 50-person company focused on delivering effective lead generation solutions for “the complex sale.”

Brian authors the very interesting B2B Lead Generation Blog which focuses on B2B lead generation, sales leads, and marketing for the complex sale.