Optimize Enterprise 2.0

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Optimize Magazine has an article by Howard Greenstein on Enterprise 2.0:

Depending on your perspective, Web 2.0 is either the latest fad, old ideas in new packaging, or a real change in thinking that business and IT executives need to take very seriously. My vote is for the third perspective…

Perhaps the most convincing reason to get on board with new Web technologies is this: IT executives who missed or ignored such disruptive technologies as the wildfire spread of mobile devices are now scrambling as handheld synchronization and mobile-application capabilities become standard business requirements. Unlike last time, when IT was forced to adapt as new technologies came in through the back door, CIOs can now bring the benefits of Web 2.0 technologies in through the front door, leaping to the front of the innovation curve.

The article includes practical examples of wiki, blog and mashup use. The image above is from Jim Cuene.

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Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield’s Weblog which focuses on markets, technology and musings.

Optimize Enterprise 2.0
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