Online Video To Play Larger Role For Marketers

Builds brand awareness

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More marketers and advertisers will embrace online video in 2009, according to a new survey by PermissionTV.

The survey found that online video will be a top priority for digital marketing budgets and also indicated a strong preference among marketers for increased interactivity in online video capabilities to help promote their brands.

More than two-thirds of respondents (67%) identified online video as a main focus of their 2009 digital marketing campaigns, versus social media campaigns (41%), search (34%) and podcasts/webcasts (32%).

In the second quarter of next year, more than half (52%) expect to be implementing or extending an online video campaign. Currently 32 percent are doing so.

A majority of respondents (63%) are most likely to invest in a branded content/video destination next year. Viral video (39%) and interactive experiences (38%) follow as the second and third priority, while only 22 percent plan to invest in simple syndication.

A majority (71%) believes online video will help build brand awareness and 47 percent said it would drive lead generation while 44 percent said it would improve loyalty and 41 percent said it would convert customers.

Online Video To Play Larger Role For Marketers

"As corporate and brand marketers look to evaluate and improve the effectiveness of digital marketing initiatives, online video will play an increasingly critical role in all interactive campaigns," said Matt Kaplan, VP of Solutions and Chief Strategy Officer of PermissionTV.

"These survey results demonstrate the strategic importance of online video in the overall marketing mix, as well a growing requirement for more sophisticated video experiences."


Online Video To Play Larger Role For Marketers
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  • http://warren-idea-exchange.com the_noenkz

    I think this is a good news. Last days, we can see there are so many provider that propose us to get a satelite tv from internet…video online is a smart tool for marketing.

  • http://sharerevmedia.com Fresh videos

    Search fresh videos over internet over 100 online sources at http://sharerevmedia.com

  • http://mediamojito.com MediaMojito

    Will it be watched? Will it be good? I think we all know that there are some marketers out there doing a fantastic job while others; not so much. It’s great news that they consider video a viable conversion tool, I hope in 2009 they do what it takes to create a successful campaign.

    Great info.

    Angel Aviles-McClinton

  • http://www.doggybehave.com/dog-training-tools.php Sam Nichols

    I work in the advertising industry, more and more big company a willing to spent big money on online marketing rather then offline marketing, because it is able to reach a wider range of audience.

  • http://www.permissiontv.com Matthew Mamet

    Thanks for mentioning our survey. If you’d like to review the complete results of the Digital Survey 2009, you can download them at http://www.permissiontv.com/survey

    Matthew Mamet
    Director of Product Marketing

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