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Online Advertising To Grow 10% In

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Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.

The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.

Online Advertising on the Rise

ZenithOptimedia predicts online ad spending will reach $56.8 billion this year, accounting for 12.6 percent of the global advertising market.

"By 2011 we expect it to account for 15.1% of all ad expenditures, up from 10.5% in 2008," the report predicts.

"Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains. In the U.S., we predict search advertising to grow 20.0% in 2009, while traditional display grows 3.0% and classified grows just 1.8%."

The report said some of the growth in the U.S. search advertising marketplace was due to the launch of Microsoft’s new Bing search engine, which has led to "welcome competition to Google and should spur further innovation in search."

Overall ad spending is forecast to decrease 8.5 percent this year, down from an April forecast of a 6.9 percent decline.

The report said newspaper ad spending would continue to decline from its 2007 peak of  $131 billion globally.

"We predict newspaper ad expenditure to shrink 14.7% in 2009 and to continue shrinking for the rest of our forecast period. In 2011 we forecast newspaper ad expenditure will total US$101 billion, 22.7% below its 2007 peak," the agency said.

 

Online Advertising To Grow 10% In
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  • http://www.writtenbysumer.com Michelle Salater

    I think it’s wonderful that online advertising is growing so rapidly. I believe the Internet reaches much more people than traditional media vehicles (such as newspapers) and the fact that online analytic tools are so readily available makes it easy for advertisers to track how much site traffic companies are receiving. I find that many of Sumer’s clients are extremely happy with their decision to advertise online. They like seeing quantifiable results in the online analytic tools.

  • http://www.Internet7.com Kevin

    The value of prime keyword Internet domains will also continue to rise in the years ahead as natural type-in traffic provides advertisers with the most targetted search traffic of all.

  • http://twitter.com/knkartha knkartha

    If the ad spending is going to fall by 10% in 2009. as mentioned here (http://www.star-telegram.com/business/story/1471867.html), then how is Online advertising going to grow at this rate?

  • http://www.controldatainc.com Agency collection

    Sure internet marketing has increased but what people dont realize is that they are just replacing the thousands of local small man businessess that have been going out of business every week. Its a tradeoff. In fact many newspapers are now struggling to stay in business.

Online Advertising To Grow 10% In

Driven by search

Get the WebProNews Newsletter:


[ Search]

Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.

The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.

Online Advertising on the Rise

ZenithOptimedia predicts online ad spending will reach $56.8 billion this year, accounting for 12.6 percent of the global advertising market.

"By 2011 we expect it to account for 15.1% of all ad expenditures, up from 10.5% in 2008," the report predicts.

"Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains. In the U.S., we predict search advertising to grow 20.0% in 2009, while traditional display grows 3.0% and classified grows just 1.8%."

The report said some of the growth in the U.S. search advertising marketplace was due to the launch of Microsoft’s new Bing search engine, which has led to "welcome competition to Google and should spur further innovation in search."

Overall ad spending is forecast to decrease 8.5 percent this year, down from an April forecast of a 6.9 percent decline.

The report said newspaper ad spending would continue to decline from its 2007 peak of  $131 billion globally.

"We predict newspaper ad expenditure to shrink 14.7% in 2009 and to continue shrinking for the rest of our forecast period. In 2011 we forecast newspaper ad expenditure will total US$101 billion, 22.7% below its 2007 peak," the agency said.

 

Online Advertising To Grow 10% In
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Online Advertising To Grow 10% In

Driven by search

Get the WebProNews Newsletter:


[ Search]

Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.

The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.

Online Advertising on the Rise

ZenithOptimedia predicts online ad spending will reach $56.8 billion this year, accounting for 12.6 percent of the global advertising market.

"By 2011 we expect it to account for 15.1% of all ad expenditures, up from 10.5% in 2008," the report predicts.

"Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains. In the U.S., we predict search advertising to grow 20.0% in 2009, while traditional display grows 3.0% and classified grows just 1.8%."

The report said some of the growth in the U.S. search advertising marketplace was due to the launch of Microsoft’s new Bing search engine, which has led to "welcome competition to Google and should spur further innovation in search."

Overall ad spending is forecast to decrease 8.5 percent this year, down from an April forecast of a 6.9 percent decline.

The report said newspaper ad spending would continue to decline from its 2007 peak of  $131 billion globally.

"We predict newspaper ad expenditure to shrink 14.7% in 2009 and to continue shrinking for the rest of our forecast period. In 2011 we forecast newspaper ad expenditure will total US$101 billion, 22.7% below its 2007 peak," the agency said.

 

Online Advertising To Grow 10% In
Comments Off
Top Rated White Papers and Resources

Online Advertising To Grow 10% In

Driven by search

Get the WebProNews Newsletter:


[ Search]

Worldwide online advertising will grow 10 percent this year, accounting for 15.1 percent of global ad spending by 2011, according to a new report from ZenithOptimedia Group.

The report said online advertising has performed better than what was forecast three months ago due to its transparency, accountability and flexibility. Online advertising is the only category forecast for growth in 2009.

Online Advertising on the Rise

ZenithOptimedia predicts online ad spending will reach $56.8 billion this year, accounting for 12.6 percent of the global advertising market.

"By 2011 we expect it to account for 15.1% of all ad expenditures, up from 10.5% in 2008," the report predicts.

"Most of this growth will come from paid search, which is an ideal method of reaching consumers looking for bargains. In the U.S., we predict search advertising to grow 20.0% in 2009, while traditional display grows 3.0% and classified grows just 1.8%."

The report said some of the growth in the U.S. search advertising marketplace was due to the launch of Microsoft’s new Bing search engine, which has led to "welcome competition to Google and should spur further innovation in search."

Overall ad spending is forecast to decrease 8.5 percent this year, down from an April forecast of a 6.9 percent decline.

The report said newspaper ad spending would continue to decline from its 2007 peak of  $131 billion globally.

"We predict newspaper ad expenditure to shrink 14.7% in 2009 and to continue shrinking for the rest of our forecast period. In 2011 we forecast newspaper ad expenditure will total US$101 billion, 22.7% below its 2007 peak," the agency said.

 

Online Advertising To Grow 10% In
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