Online Ad Revenue Hits $21 Billion

    February 26, 2008

Internet advertising revenues for 2007 are estimated to grow to $21.1 billion, a 25 percent increase over the last revenue record of $16.9 billion in 2006 according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Fourth-quarter revenues reached approximately $5.9 billion, making it the highest quarter ever reported and representing a 13 percent rise over the third quarter of 2007 and a 24 percent increase over the fourth quarter of 2006. All four quarters reported in 2007 include record level revenues.

"Interactive media continue their unabated growth," said Randall Rothenberg, President and CEO of the IAB. "There is no media as measurable as interactive, and they provide products and services at the precise moment a consumer desires them. I applaud the industry on maintaining this extraordinary momentum of innovation, which has fundamentally changed the way we live today."

"The record $21.1 billion year of interactive advertising is the culmination of consecutive record quarters throughout 2007,"said David Silverman, partner, PricewaterhouseCoopers. "The continued record growth evidences the importance and uniqueness of interactive media to both consumers and the marketers that are trying to reach them."

The final third and fourth-quarter results for 2007 will be out in May 2008.